The ultimate Gen Z shopping experience | A.KJÆRBEDE
Objective
Deepen customer engagement by offering an easy, impactful way for Gen Z and Millennial shoppers to support causes they care about with every online purchase.
Solution
Integrating Contribe enables A.KJÆRBEDE to combine e-commerce with giving, shaping an enhanced shopping experience that resonates with their customers.
Results
+48% of purchases made with Contribe
+32% sales lift across online orders made with Contribe
+5% AOV increase on orders made with Contribe
So, what role does good impact play in winning over Gen Z customers?
Gen Z and Millennials are increasingly integrating doing good into their daily lives, influencing their purchasing decisions. A report by the Blackbaud Institute reveals that 84% of Gen Zers support nonprofit organisations, charities, or causes in some way, indicating a strong inclination towards social responsibility.
By integrating Contribe, A.KJÆRBEDE has tapped into the deeply held values of their customers who prioritise brands that align with their desire for social and environmental impact. Through Contribe, every purchase becomes an opportunity for their customers to contribute to meaningful causes, reinforcing A.KJÆRBEDE’s commitment to purpose-driven fashion.
The Contribe impact plugin
Contribe’s no-code impact plugin made it simple for A.KJÆRBEDE to add good impact into their webshop. The integration was smooth, allowing the team to choose which NGOs they wanted to support, all without any additional technical work.
The approach not only created a more engaging shopping experience but also gave their customers the chance to make a real difference with every purchase.
“Our younger audience, especially Gen Z, expects more than just great products - they want brands to stand for something. With Contribe, we’ve been able to show up with real impact, not just words. It’s made our community more engaged and proud to shop with us." - Frida Kidmose, SoMe & PR Manager, A.KJÆRBEDE
Creating an experience that matters to customers
Since integrating Contribe, A.KJÆRBEDE has seen outstanding results. One of the most significant impacts was a +32% sales lift across the shop. Additionally, the AOV (average order value) saw a +5% increase, with customers spending more when they felt their purchase could help make a difference.
Most notably, approximately 48% of all sales on A.KJÆRBEDE’s site now account for sales made with Contribe, indicating how deeply customers are connecting with the brand’s values.
A partnership for gooood
At Contribe, we’re proud to partner with companies like A.KJÆRBEDE, who are not only growing their business but also creating a positive impact. A perfect example of successfully integrating cause-related marketing into a business model, proving that good impact and good business go hand in hand.
At A.KJÆRBEDE, we care deeply about creating timeless designs - but also about leaving a positive mark. With Contribe, we’ve found a simple way to let our customers give back with every purchase. It’s a seamless integration that aligns perfectly with our values and enhances the shopping experience.
Join the Good Shopping Movement
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