Connecting community and performance | Lilja the Label

So, how does Contribe’s plugin connect customers, community and performance?

At Lilja the Label, community and responsibility are the best of friends. More than just a chic swimwear brand, they foster a global network of ocean lovers and conscious consumers, bringing people together through initiatives and supporting meaningful causes. As the brand grows, so does its commitment to shaping its impact further and reaching new means of creating change.

With a shared passion for the planet and each other, Lilja’s community resonates with creating good impact with every brand purchase, reflected by 92% of global consumers who prefer social or environmentally conscious brands.

That’s how Contribe helps to offer the best of both worlds: strengthening customer loyalty by engaging conscious consumers, cultivating a sense of community, and empowering them to create impact that aligns with Lilja the Label’s values and the brand’s mission.

The Contribe impact plugin

Contribe’s plugin helps Lilja the Label offer meaning to shoppers while boosting loyalty, repeat sales, and brand engagement. By letting customers support causes that align with their values, it creates a deeper connection, driving retention and sustainable growth. More than just stellar swimwear, Lilja the Label is building a community that shops with impact and keeps coming back with purpose.

"Contribe helps us with our mission to bring a more conscious presence in the fashion industry. Our aim is to deepen customer engagement and inspire our community to take action and create an impact while they shop." - Laura Saarinen, CEO & Founder, Lilja the Label

Creating swimwear that feels, looks and does good

Lilja the Label puts people at the heart of all they do, and Contribe is the perfect addition to spotlight their customers. With Contribe, shoppers showed on average a 26% engagement rate, increasing loyalty, all driven by a shared sense of purpose. Additionally, cart completion rate with Contribe increased to by +108% compared to without it, highlighting stronger purchase intent when impact is part of the journey. Contribe helps to transform every transaction into a moment of connection, empowering the Lilja community as a driving force for change and deepening the brand’s commitment to do good.

With Contribe, Lilja the Label is reshaping what it means to be a high-performing, impact-driven brand. By creating beautiful products with both people and the planet in mind, they stand out in style, substance and significance. Their community of conscious shoppers connects with the brand on a deeper level, recognising that every purchase is a meaningful contribution. Together, we’re proving that real change happens when performance, purpose, and community come together to create something truly meaningful.