The conversion rate game-changer | Nordic Visual

So, can doing good really drive more sales?

In a competitive e-commerce landscape, Nordic Visual wanted to unlock new ways of increasing their webshop’s performance. Their primary goal? Boost conversion rates and drive higher cart completion - without compromising on user experience or brand value. At the same time, they were curious to explore how aligning their checkout with customer values could help future-proof their growth.

Nordic Visual integrated Contribe’s plugin across their product pages and shopping cart. The idea was simple: offer customers the ability to donate a % of their purchase to a cause they care about - at no extra cost. The interaction taps into something deeply human: the desire to do good.

Why the Contribe impact plugin works

The success of Nordic Visual’s implementation comes down to visibility, timing, and trust. By placing the Contribe option in key conversion moments - right where decisions are being made - they created a low-friction, high-value opportunity for customers to engage with their purchase on a deeper level.

The numbers speak volumes: since integrating Contribe, Nordic Visual has seen an 18% increase in conversion rate on orders where the impact plugin is enabled. Across the entire webshop, that’s translated into a 3% lift in overall sales - a powerful gain in a product category where purchase decisions are often deliberate and high-consideration. On top of that, 10% of all purchases now include a donation, showing that customers actively engage with purpose when given the opportunity.

A partnership for goooood growth

Contribe isn’t just a feel-good feature. It’s a performance lever.

For brands like Nordic Visual, it's clear that embedding impact into the customer journey doesn’t just build a better brand - it builds a better bottom line.

And when doing good impact leads to doing better in business? That’s the future of e-commerce.